02-10-2013, 10:54 PM
(This post was last modified: 02-10-2013, 10:59 PM by PonderThis. Edited 2 times in total.)
They say they can't make enough, so they're feeling forced to water it down 3% in order to keep up. I wonder if this will water down their sales too: http://www.dailymail.co.uk/news/article-...z2KYDkvSnk
![[Image: article-2276437-05DAAC290000044D-295_300x679.jpg]](http://i.dailymail.co.uk/i/pix/2013/02/10/article-2276437-05DAAC290000044D-295_300x679.jpg)
Excerpt: "Distillers of a world famous bourbon has cut its alcohol content so it can meet increasing demand for the drink.
The owners of Maker's Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.
The plans became public after an email from Maker's Mark executives Rob Samuels and Bill Samuels Jr, son of the company's founder, emerged.
It announced that the bourbon - which used the slogan 'It tastes expensive... and is' - will drop its alcohol content by there per cent.
It will now be reduced to 42 per cent ABV from 45 per cent.
In the email, which was sent to clients, the pair are quoted as saying that stores have been running out of Maker's Mark because the 'demand for our bourbon is exceeding our ability to make it, which means we're running very low on supply,' according to WFPL.
They said they had made the decision after 'looking at all possible solutions'.
The executives said by cutting the alcohol content they have been able to keep the same taste and increase 'our limited supply so there is enough Maker's Mark to go around.'
The distillery is also being expanded and production capacity is being increased.
...Maker's Mark is aged for up to six and a half years, meaning that quantities need to be predicted in advance..."
Excerpt: "Distillers of a world famous bourbon has cut its alcohol content so it can meet increasing demand for the drink.
The owners of Maker's Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.
The plans became public after an email from Maker's Mark executives Rob Samuels and Bill Samuels Jr, son of the company's founder, emerged.
It announced that the bourbon - which used the slogan 'It tastes expensive... and is' - will drop its alcohol content by there per cent.
It will now be reduced to 42 per cent ABV from 45 per cent.
In the email, which was sent to clients, the pair are quoted as saying that stores have been running out of Maker's Mark because the 'demand for our bourbon is exceeding our ability to make it, which means we're running very low on supply,' according to WFPL.
They said they had made the decision after 'looking at all possible solutions'.
The executives said by cutting the alcohol content they have been able to keep the same taste and increase 'our limited supply so there is enough Maker's Mark to go around.'
The distillery is also being expanded and production capacity is being increased.
...Maker's Mark is aged for up to six and a half years, meaning that quantities need to be predicted in advance..."
